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ELECTRIC is a premium sunglass, snow goggle, and accessories company that has been rocking since 2000. ELECTRIC is defined by its iconic volt logo and has deep roots in action sports, music and fashion. Founded in San Clemente, CA in January 2000 by Kip Arnette, Bruce Beach, and Mike Carter. Building a brand that they could be proud of and having fun was their original mission.
Over the last decade ELECTRIC has produced some of the most unique and innovative designs in the sunglass market. ELECTRIC's high voltage sunglass styles are team inspired and reflect the attitude and personalities of today's youth culture.
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