For over a century, men and women have done amazing things in their Levi’s® jeans. They have built countries, tunneled into the earth for fuel and treasure, fought for ideals, changed perceptions, and expressed themselves through film, art, music and literature.  Just as people who wear Levi’s® jeans look for new possibilities, so does the Levi’s® brand as a company. It embodies a pioneering spirit that is always driven to innovate. Levi’s® jeans have been worn by presidents and ranchers, Americans and Russians, doctors and outlaws, kings and coal miners. They are a common thread with a common promise to provide quality clothing in which to Go Forth™.