Nike invites a new breed of athlete to take the stage and own the spotlight. This is the latest addition to Nike's heritage of one-of-a-kind Just Do It campaigns. The new commercial features Paul Rodriguez, Julian Wilson, Danny Kass, and the rest of the Nike team riffling off each other in the mother of all jam sessions shot at night around the world.
But it doesn't end there. The campaign also includes THE CHOSEN CREW VIDEO CONTEST where skaters, surfers, bmx riders, snowboarders and skiers are invited to submit a video of their crew in order to be chosen to live like a Nike Pro athlete.